Attention first era

“Nothing happens in business until someone sells something.”
(Attributed to Ford)

I respectfully disagree.

Nothing happens in business until someone pays attention.

Welcome to the Attention First Era.

The Attention Economy

We are now drowning in options, channels, and messages, but starving for relevance.

Most brands (and frankly, most of us) respond to this chaos in two predictable and broken ways:

• They shrink their messages into forgettable “snack content”.

• Or they try to shout louder, pushing more “volume” like it’s still 2012.

Neither works any more. More noise cannot be the cure for too much noise.

It’s like trying to put out a fire with gasoline.

So what does work?

I believe attention must be earned through:

• Relevance (sharing valuable insights to the right people)

• Respect (delivering that message with clarity and care)

It’s not about making things short. It’s about making them worth the space they take up.

“I apologize for the long letter. I didn’t have time to write a short one.”

This is the meaning I give to “memetic”: where relevance and compression meet, enabling an idea to travel.

This is the new currency of both visibility and influence.

tiny media Partners

This is why I am building Tiny Media Partners:
No filler, no clickbait, no snacking, but sharp, useful micro-media designed to earn attention, not to hijack it.

It’s tailor-made media for small companies, with small budgets, and big ambitions.

You can build your platform with us. Or you can be featured in one of ours.