Build your own
Tiny media partners is built on the conviction that the media-led growth playbook can now serve much, much, smaller companies.
The cost of launching a media brand has plummeted and if you already invest a part of your marketing budget in ads or sponsoring, then you really should ask the question:
Why not create our own stand-alone media brand instead?
The Challenge
You do not need to be a big company with deep pockets, and you do not need a lot of technical know-how either.
These barriers to entry are gone. Never to return.
But it has become so simple and frictionless, that the new barrier is now attention itself. Breaking through this added noise.
This is where your size and agility comes in.
Your opportunity
The only way to play this attention game, in this century, is to be relevant. And here, the size of your company, and your potential media brand, is where you find leverage.
You can afford to be laser-targeted in your outreach. And since you are not building a media business at all (but a different way to connect with your market), you can afford to remain small.
You can aim for maximum relevancy and value where traditional media brands will aim for maximum volume and reach.
Working together
If you want me to help you build your own niche media brand from scratch, here is what we could achieve over the next 12 months:
→ Draft a media strategy that can turn media assets into real business ROI.
→ Create a stand-alone media brand (design of the brand and its assets included).
→ Build the technical side of the platform.
→ Build a marketing stack that helps you reach your sales targets. This consulting package includes an advertising budget, to test our assumptions and to help the brand take off.
→ Train your team (no matter how small) to run the media, without having to turn yourself into CNN.
Working together
If you want to explore this done-with-you package further, and see if your company could benefit from building its own micro media brand, let’s talk!
Just click this link and leave me a message.